Crux Collective provides business resources to locally-owned and operated climbing gyms seeking capital, operational support, and marketing and branding insights. The Collective exists to empower local climbing gym owners to sustain and prosper in their communities without compromising their gyms’ unique identity. The Collective was founded by Kevin Goradia, Grace Nicholas and Alejandro Navarro, the executive team who grew Crux Climbing Center into a multi-location, multi-million dollar climbing gym in Austin, Texas, in just four years.

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